Sold, by Mark LaurieEvery Tuesday, Sold breaks down one marketing tactic: why it landed, and what's worth stealing.https://marklaurie.uk/en-gbSteve Jobs couldn't name his own laptophttps://marklaurie.uk/articles/apple-4-box-choice/https://marklaurie.uk/articles/apple-4-box-choice/The 4-box decision that gave every Mac a job.Sat, 22 Aug 2026 00:00:00 GMTmark@marklaurie.uk (Mark Laurie)The psychological trick behind Uber's maphttps://marklaurie.uk/articles/uber-map-psychology/https://marklaurie.uk/articles/uber-map-psychology/Uber made waiting easier before it made cars faster.Sat, 22 Aug 2026 00:00:00 GMTmark@marklaurie.uk (Mark Laurie)The £40 flight that made me suspicioushttps://marklaurie.uk/articles/easyjet-price-trust/https://marklaurie.uk/articles/easyjet-price-trust/easyJet made low prices believable by showing you the trade-off.Sat, 22 Aug 2026 00:00:00 GMTmark@marklaurie.uk (Mark Laurie)"Member since": the 2 words worth billionshttps://marklaurie.uk/articles/amex-member-since/https://marklaurie.uk/articles/amex-member-since/American Express made customer history visible.Sat, 22 Aug 2026 00:00:00 GMTmark@marklaurie.uk (Mark Laurie)Red Bull: how they became a media company that happens to sell drinkshttps://marklaurie.uk/articles/red-bull-media-company/https://marklaurie.uk/articles/red-bull-media-company/The can barely changed. Everything around it did.Sat, 22 Aug 2026 00:00:00 GMTmark@marklaurie.uk (Mark Laurie)Google won by doing one thinghttps://marklaurie.uk/articles/google-one-thing/https://marklaurie.uk/articles/google-one-thing/The goal-dilution effect, and why doing less can sell more.Sat, 22 Aug 2026 00:00:00 GMTmark@marklaurie.uk (Mark Laurie)The IKEA effect: why building it yourself makes you value it morehttps://marklaurie.uk/articles/ikea-effect/https://marklaurie.uk/articles/ikea-effect/Why assembling it yourself makes you value it more, and the cake-mix trick that proved it.Sat, 22 Aug 2026 00:00:00 GMTmark@marklaurie.uk (Mark Laurie)