22 August 2026
Steve Jobs couldn’t name his own laptop
The 4-box decision that gave every Mac a job.
The Sold archive
Every issue, in one place.
One marketing tactic a week: what happened, why it worked, and what’s worth stealing.
22 August 2026
The psychological trick behind Uber’s map
Uber made waiting easier before it made cars faster.
22 August 2026
The £40 flight that made me suspicious
easyJet made low prices believable by showing you the trade-off.
22 August 2026
“Member since”: the 2 words worth billions
American Express made customer history visible.
22 August 2026
Red Bull: how they became a media company that happens to sell drinks
The can barely changed. Everything around it did.
22 August 2026
Google won by doing one thing
The goal-dilution effect, and why doing less can sell more.
22 August 2026
The IKEA effect: why building it yourself makes you value it more
Why assembling it yourself makes you value it more, and the cake-mix trick that proved it.
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