Mark Laurie

I’ve spent 15 years in marketing, retail and service businesses, working with global brands across international markets: marketing director for a computer brand, then a decade building and selling my own retail business.

Somewhere in there, my brain got stuck in an odd setting: I can’t switch it off (ask my partner, she’s stopped being surprised). A weird price, a queue engineered too well: I clock it, then I can’t leave it alone until I’ve worked out why.

That’s what Sold runs on. Every Tuesday I pick one thing I noticed (a brand move, or something as ordinary as a queue) and write up why it worked. Every issue is free to read, no email required, and there’s an RSS feed too if that’s more your thing. I’m also on LinkedIn.